Eat, Sleep, Blog
These days, it seems, everyone’s got a blog (myself included, and the reason I’m inclined to look at this subject in the first place). As someone who blogs, I also happen to read a lot of blogs, but I will disclaim that the sorts of blogs I gravitate towards are the lifestyle variety, authored mostly by fellow quarter-life gals like myself, with the majority of what I follow falling primarily in the DIY-centric-modern-homesteading-Bohemian-esque-New-Age-mentality spectrum (you’d be shocked to know how many blogs out there fall straight into this category).
The very fact that there exists in our great, big world such a wealth of content that speaks to me individually is a testament to what makes blogging so darn attractive. But first, a look at what I deem the ugly side of blogging.
Just as with any other of the social media platforms you’re familiar with, there is a profound population of bloggers out there whose chief purpose is to gain followers. There is no investment in content, no effort to meaningfully connect with readers, no real substance to what they’re putting out there. Every once in awhile I receive a random comment on my blog along the lines of, “Great post, blah blah blah, you should visit my blog at so-and-so address.” So I pay a visit to said blog and find nothing more than unexciting selfies, unsourced images of elaborate nail art and a shameless appeal for followers. (Try Googling “how to get more followers on social-media-platform-of-your-choice” if you’re curious what I mean.)
And you know the way you kind of hate Facebook because of the way certain people so heavily frame all the highlights of their lives – the tropical getaways and renovated kitchens and glamorous evenings out – in a subtle attempt to demonstrate just how special they are? I’m afraid blogging has the tendency to be sort of like that, except way worse. We’re talking perfectly executed updos, flawlessly made macaroons and impeccable photographs with just the right touch of golden-hour dreaminess.
The thing is, as you and I are well aware, peoples’ lives aren’t perfect, and the fact I’m led to believe otherwise means I’m not all that inclined to bother knowing more. It’s the reason I stop following so many blogs that are pretty to look at, but lack anything meaningful. They get boring fast.
The types of blogs I want to read are infused with the same integrity and sincerity I endeavor to capture in my own blogging experience. It might take a bit of effort to filter out the extraneous, but trust me when I say the good stuff is out there, and able to prove just how amazing blogging can be.
For one, in the same way the Internet has re-shaped modern journalism, so has blogging majorly influenced the distribution of first-hand knowledge. Case in point: my own experience of blogging has taught me how to make herbal medicinal tinctures, shown me what the struggle with infertility looks like and coached me in understanding my creative path. There is a really powerful community that exists in the blogosphere, with the opportunity to connect to people you would otherwise never meet or interact with face-to-face.
By its very nature, blogging has the ability to be comprehensive, which means the interactions that take place aren’t limited by photographs and word counts like other well-known social media platforms. For as many people there are out there desperate for followers, there are just as many bloggers who offer their knowledge and experiences honestly, and it is out of this authenticity that meaningful bonds are made and friendships formed. Suddenly, your perspective of the world around you stretches well beyond your own sphere.
This element of humanity is what makes blogging such a successful tool for business. Not only is it an opportunity for businesses to showcase and promote their products, it creates a relationship between the business owner and the customer. I can’t help think of the professional photographer who captured my sister’s wedding and whose blog I continue to follow because I quickly grew fond of the personality backing the business. Blogging truly has become invaluable to businesses in terms of connecting to people in a way that actually connects to people.
For myself, as a writer and amateur photographer, blogging is not only a chance to chronicle the small but precious moments of my daily round, but is a means of catharsis. There is little else as satisfying as the chance for me to transform the sensations stirring within into an assembly of words, with the final click of the “Publish” button serving as the satisfying sigh from deep within.
It just feels good.
And I promise you: it’s not hard! Blogger makes it super easy for anyone to create a blog and remains my faithful platform, while the more adventurous and tech-savvy might prefer to experiment with more involved platforms like WordPress or Squarespace.
So. What are you waiting for?