Naughty Food Porn? (Seduced By Fruits & Veggies)
“I have a serious addiction. I freely and greedily indulge whenever I can.” ~ Food Porn Addict
My friends all know it, and I am not even ashamed anymore. I talk about it all the time. I am addicted to…Food Porn.
A Tasty Truth:
Now, lest you think I am some sort of backwards deviant who has inappropriate feelings towards sandwiches, let’s check out a definition snippet from Wiki:
“Not to be confused with food and sexuality. Food porn is a glamourized spectacular visual presentation of cooking or eating in advertisements, infomercials, cooking shows or other visual media.”
All of those glistening pictures of deliciously arranged, gourmet level meals. Buttery butter unmentionables. Gorgeous and fully stuffed tacos . Freshly baked cookies (gluten-free please) artfully placed on a plate…just daring you to ogle them. Yes, this is food porn.
A Professional’s Touch..
Unfortunately, some foods are not really seen for the sexiness potential they hold, like kale, broccoli, blueberries or apples.
For proof of this, check out Twitter and see which foods are hash-tagged the most (hint, it definitely isn’t #cucumbers, or #lettuce). Feeling sadness for “Team Fruits and Veggies” Bolthouse Farms (makers of yummy juices and smoothies, creators of lip-smackingly good dressings, and sellers of carrots) decided they want to see a turnabout with this. So they started an ambitious (and clever) campaign to get their players noticed and into the lives of food porn lovers everywhere: A Food Porn Index!
Sheer Sensory Bliss!
Upon opening their site, I almost passed out from the sheer sensory bliss of the fruit and veggie pictures.
They even added a few fun surprises when you click on each hash-tagged food example! Way to go Bolthouse!
I can definitely see how this campaign could shake things up and turn the hash-tag tide away from the dark, junk food side. They have made their campaign fun and based on the fact that most people don’t have much interest in or consume enough fruits and veggies, this is definitely going to be eye catching and motivating!
Watch out #pizza and #snack, because with backing by the movers and shakers of Bolthouse Farms, #vegetable, may just be the next up and coming food porn star!