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Tired Of Chasing Dreams? Try Catching Them Instead!


“There’s only one way out of a dead end street.” ~ Justin Main, Photographer

Former UCLA men’s basketball head coach John Wooden once said, “Don’t give up on your dreams, or your dreams will give up on you.” Wooden is one of the most revered coaches in the history of sports. He has coached the likes of Kareem Abdul-Jabbar and Bill Walton, while his Bruins were busy winning 10 National Championships in 12 years. If anyone has the right to speak on dreams, Wooden would have it.

In The Beginning…

Richmond Hill’s Justin Main may not have coached any of the greatest basketball players in the history of the sport, but this guy knows a thing or two about chasing a dream—and catching it. Four years after graduating with an Honors in Photography from Georgian College, Main found himself frustrated and unsatisfied, and stuck in a factory job that was leading nowhere.

He decided it was time to go for broke. “I spent all my spare time on photography until it got to the point where my 40-hour-a-week factory job was my second job,” said Main, who considers himself a photographer, graphic designer, and dream architect. “I decided that if I failed miserably, I would just end up with another 9-5 anyways, and I wouldn’t have the regret of not trying.”

Main grew up in the Town of Innisfil, located 10 minutes south of Barrie, and chasing his dream meant more than just quitting a dead-end job, it meant digging up roots and leaving friends and family for a new life in Toronto. This was made easier by what Main calls the “craziest support system. I’m lucky to have my family and friends in my life. I always have a place to go if I need help,” said Main. “I’ve found that the people that I surround myself with really rub off on me. Surrounding myself with others that want to succeed motivates me to do so as well.” This, combined with Main’s infectious personality and drive, has made for a smooth transition from Innisfil to Toronto, and his client list seems to grow by the day.

An Uncanny Ability!

Actors, models, singers-songwriters, hip-hop artists, they all want to be “Photified” by the photographer with the uncanny ability to take their image to an entirely new level. “People fascinate me. I enjoy being an observer, listening to stories and soaking up knowledge like a sponge. Portraiture is a way that I get to show people what I see in them,” said Main. “I love music, specifically hip-hop. Lots of the artists I work with have an image that is larger than life.” Although the past year has been truly a dream come true, Main admits he isn’t satisfied with the status quo, and remains addicted to learning and tirelessly honing his craft.

According to Main, this kind of dedication comes from inside, and it is up to each individual to not only be true to themselves, but to their dreams and expertise. “I know people produce better products when it is created from their heart,” he said. “That being said, when you are true to yourself, you can be at your best.”

And what’s Justin Main’s best? “I told myself that I would be a success when I shoot with a lion.” Main has yet to capture his lion, but that only makes him hungrier. “If you really want to do something, you’ll find a way,” he said. “There’s only one way out of a dead end street.”

Visit photified.ca for more on Justin Main.


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